Branding and visual Identity
The Shobha Fashion
Branding and visual Identity
The Shobha Fashion
Branding and visual Identity
The Shobha Fashion
Moodboard Explorations
Moodboard Explorations
Discovery call Key insights
Luxury with Purpose
Unisex & Versatile Appeal
Urban Sophistication
Authenticity & Seamless
Discovery call Key insights
Luxury with Purpose
Unisex & Versatile Appeal
Urban Sophistication
Authenticity & Seamless
Discovery call Key insights
Luxury with Purpose
Unisex & Versatile Appeal
Urban Sophistication
Authenticity & Seamless
To establish a strong and cohesive brand direction, two distinct moodboards were
curated to explore contrasting visual identities and rule out possibilities.
To establish a strong and cohesive brand direction,
two distinct moodboards were curated to explore
contrasting visual identities and rule out possibilities.
Youthful & Rebellious – A bold and vibrant approach featuring
striking colors, energetic compositions,
and an expressive, unconventional aesthetic.
This direction embodied a sense of dynamism and fearless individuality.
Mature & Sophisticated – A refined, unisex, and urban-sleek aesthetic
that embodies understated luxury. This direction features a balanced
mix of deep, muted tones, clean lines, and modern elegance, creating
a timeless and versatile visual identity..
To establish a strong and cohesive
brand direction, two distinct moodboards
were curated to explore contrasting
visual identities and rule out possibilities.
Youthful & Rebellious – A bold and vibrant
approach featuring striking colors, energetic
compositions, and an expressive,
unconventional aesthetic.
This direction embodied a sense of
dynamism and fearless individuality.
Youthful & Rebellious – A bold and vibrant
approach featuring striking colors, energetic
compositions, and an expressive,
unconventional aesthetic.
This direction embodied a sense of
dynamism and fearless individuality.
Mature & Sophisticated – A refined, unisex,
and urban-sleek aesthetic that embodies
understated luxury. A balanced mix of deep,
muted tones, clean lines,
and modern elegance, creating
a timeless and versatile visual identity..
Mature & Sophisticated – A refined, unisex,
and urban-sleek aesthetic that embodies
understated luxury. A balanced mix of deep,
muted tones, clean lines,
and modern elegance, creating
a timeless and versatile visual identity..
Softwares Used:
Adobe Illustrator
Adobe Photoshop
Softwares Used:
Adobe Illustrator
Adobe Photoshop
