UX Research
UX Research
This was a user-centered research and
redesign process aimed at understanding
how our audience interacts with the
platform after a year of publishing
high-impact content. Through
interviews, surveys, and direct feedback,
we uncovered user behavior patterns,
pain points, and moments of delight.
The outcome was a collaboratively
mapped set of opportunity areas and
prioritized design directions — focused
on improving navigation, clarifying our
identity, and enhancing user journeys.
"I come for the data, but stay
for the clarity."
After a year of publishing impactful, credible data stories, the platform sought to
deepen its connection with its audience by understanding how users engage with
its content, what’s working well, and where improvements are needed. The goal
was to gather direct user insights to evaluate both the experience and perception
of the platform, and to categorize and prioritize actionable steps that would
enhance usability, clarity, and long-term engagement.
A user-centered research project grounded in direct feedback
and real conversations with the audience to shape meaningful digital experiences.
A user-centered research project grounded in direct feedback
and real conversations with the audience to shape meaningful digital experiences.
Data For India
Data For India
After a year of publishing impactful, credible data stories, the platform sought to deepen its connection
with its audience by understanding how users engage with its content, what’s working well, and where
improvements are needed. The goal was to gather direct user insights to evaluate both the experience
and perception of the platform, and to categorize and prioritize actionable steps that would enhance
usability, clarity, and long-term engagement.
Problem statement
Problem statement
Categorizing and listing goals
Structuring the plan
Scripting the survey questions
Running the Survey and gathering raw data
Forming Survey Insights
Planning the interviews based on what's unknown
Scripting the Interview questions based on user groups
Conducting the Interviews with the DFI audience lead on zoom calls
Forming final user insights - problems - possible solutions
Documentation and hand over
This was a user-centered research and redesign process aimed at
understanding how our audience interacts with the platform after a
year of publishing high-impact content. Through interviews, surveys,
and direct feedback, we uncovered user behavior patterns, pain points,
and moments of delight. The outcome was a collaboratively mapped set
of opportunity areas and prioritized design directions — focused on
improving navigation, clarifying our identity, and enhancing user journeys.
This was a user-centered research and redesign process aimed at
understanding how our audience interacts with the platform after a
year of publishing high-impact content. Through interviews, surveys,
and direct feedback, we uncovered user behavior patterns, pain points,
and moments of delight. The outcome was a collaboratively mapped set
of opportunity areas and prioritized design directions — focused on
improving navigation, clarifying our identity, and enhancing user journeys.
15 Weeks
15 Weeks
"I come for the data, but stay for the clarity."
"I come for the data, but stay for the clarity."
150+ users
150+ users
My Role
My Role
Project Duration
Project Duration
Few Action Examples
Few Action Examples
"You worked seamlessly with the team, your communication was excellent,
and the insights are really helpful."
"You worked seamlessly with the team, your communication was excellent,
and the insights are really helpful."
Rukmini S- Founder, Data for India
Rukmini S- Founder, Data for India
Rukmini S- Founder, Data for India
After a year of publishing impactful, credible data
stories, the platform sought to deepen its connection
with its audience by understanding how users
engage with its content, what’s working well,
and where improvements are needed. The goal
was to gather direct user insights to evaluate both
the experience and perception of the platform, and
to categorize and prioritize actionable steps that
would enhance usability, clarity, and
long-term engagement.
Categorizing and listing goals
Structuring the plan
Scripting the survey questions
Running the Survey and gathering raw data
Forming Survey Insights
Planning the interviews based on what's unknown
Scripting the Interview questions based on user groups
Conducting the Interviews with the DFI audience lead on zoom calls
Forming final user insights - problems - possible solutions
Documentation and hand over
"You worked seamlessly with the team, your communication
was excellent, and the insights are really helpful."
A user-centered research project grounded in
direct feedback and real conversations with the
audience to shape meaningful digital experiences.